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Get Inspired!

I never ceased to be amazed at how people in our company really appreciate our environmental commitment, how it makes them feel proud to work for this company, and how it engenders their commitment to the company.

Fisk Johnson, Chairman and CEO, S.C Johnson & Son, Inc. (from Joel Makower’s book Strategies for the Green Economy)

Suggested Reading

Looking for inspiration?  Check out these books and reports for ideas, strategies, and success stories from the front lines of green business!

Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins, and L. Hunter Lovins

Green to Gold, by Daniel Esty and Andrew Winston

Strategies for the Green Economy, by Joel Makower

The Necessary Revolution, by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur and Sara Schley

The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation, by Brian Nattrass and Mary Altomare

The Green Collar Economy, by Van Jones

The Ecology of Commerce, by Paul Hawken

Collapse, by Jared Diamond

Valuing the Earth: Economics, Ecology, Ethics, by Herman Daly and Kenneth Townsend

Cradle to Cradle, by William McDonough and Michael Braungart 

Hot, Flat and Crowded, by Thomas L. Friedman

Getting Green Done, by Auden Schendler

The Truth About Green Business, by Gil Friend

A Business Guide to U.S. EPA Climate Partnership Programs, U. S. Environmental Protection Agency